MARTIN GARRIX – ANIMALS | HOW IT GOT BIG

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dance music news

BY ANDREW CATHERWOOD

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As the 2013 festival season warms up Spinnin Records looks on with delight as their recent release Animals has been wowing festival goers with sheer brilliance and innovation.

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The success (Beatport general #1) of Animals is the result of prodigious 16 year old Dutch producer Martin Garrix, a well planned and expertly articulated marketing approach and the growing desire within the electronic music scene for a fresh approach to the music. While many releases are hyped through the standard direct label to community approach, Spinnin saw the opportunity to take a different more word of mouth approach letting the quality of the music build it’s own aura of interest.

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